About
悟り【SATORI】
Understanding. Enlightenment.
Derived from the Japanese verb Satoru (understanding), the concept of Satori (enlightenment) is often considered an experience which cannot be expressed in words. This is what we will always strive for.
Born out of love for coffee, science, and a commitment to the mindset of 改善【kaizen】. Satori is a Trans-owned/operated specialty coffee roaster from Milwaukee, WI with a focus on curated quality and experience.
Giri【義理】
Our duty is to provide transparency to help motivate changes we wish to see in the world.
Kichōmen【几帳面】
The details matter. We honor the hard work that goes into cultivating coffee and to pay our respects, we ensure we are meticulous in every step of the process.
Kaizen【改善】
We strive to constantly grow and improve and ask ourselves, "What could we do better?"
Monozukuri 【物作り】
A mindset of using craft, skills and spirit to help us pay respects to the products we produce.